STHALA

Photoshoot
Social Media Management

FASHION

Meet Aastha Jhunjhunwala, a fearless young entrepreneur blazing her own trail. With a passion for breaking down barriers around gender fluidity, androgynous fashion, and body positivity, she embarked on a mission armed with determination and a meticulous work ethic. Though her new collection was packed with purposeful content, the presentation lacked finesse. That's where we came in, artfully arranging the puzzle pieces of her brand into a captivating and enigmatic whole, just like Aastha herself.

In our initial talks, sustainability, block printing, and design were the core of Sthala's brand. The missing link? Communicating those values on Instagram.

Mindfully curating content, we blended fresh ideas with existing photoshoot images. We delved into topics like pride, discrimination, fast fashion, body acceptance, and mental health awareness.
By balancing colors, we transformed the feed into a dynamic, decluttered and seamless display of Sthala's vision.
As the lockdown eased, we organized a unique photoshoot for their limited edition collection - Katran. Each shirt was a work of art, made from leftover fabric swatches. No models, just creative concepts.
With intense planning and execution, we built an exceptional content bank. Sthala's posting frequency surged from 3 times a week to twice daily. A whirlwind of success followed, selling out their shirts during pre-launch, launch, and beyond.

In the midst of the COVID chaos, our partnership with Sthala began. No photoshoots, no problem! We had to get creative to keep their social media alive and buzzing. Recycling and reinventing their existing content became our secret weapon.

The Process

The Challenge

The Problem

PHOTOSHOOT

BEHIND

THE SCENES

The Result

Sthala’s platform became a haven where diverse voices united. Collaborating with inspiring individuals, we fearlessly tackled sensitive topics. Aastha's designs spoke volumes, celebrating acceptance and honoring everyone. She embodied unapologetic authenticity, forging her own unique path. We were captivated by her unique perspective and work.